Job Title: Part-Time Digital Marketing Specialist
Department: Marketing
Reports to: Marketing Manager
About LunaJoy
Luna Joy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey. We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues. Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients. We are rapidly expanding and committed to improving access to quality mental health services across the U.S.
Job Overview
LunaJoy is a mental health platform focused on providing support for women’s mental health. We are looking for a passionate and skilled Part-Time Digital Marketing Specialist to help amplify our message and reach through effective digital campaigns. In this role, you will be responsible for creating, managing, and optimizing Google Ads and Meta campaigns, with a focus on driving brand awareness, engagement, and conversions.
As part of the LunaJoy team, you will play an essential role in directly contributing to support the mental health journey of one million women with purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. These values will enable you to effectively contribute to important areas of focus and responsibility.
Key Responsibilities:
- Google Ads Campaigns: Create, manage, and optimize search, display, and video ads to increase website traffic and conversions.
- Meta Ads Campaigns: Develop and manage Facebook and Instagram campaigns, ensuring ads align with LunaJoy’s goals and values.
- Campaign Performance Analysis: Continuously monitor, analyze, and report on campaign performance to ensure they meet set KPIs (Key Performance Indicators).
- Budget Management: Ensure the effective allocation of the advertising budget across platforms for maximum ROI.
- Audience Targeting and Segmentation: Implement strategic audience targeting based on data-driven insights to ensure the right people are reached with each campaign.
- Collaboration: Work closely with the LunaJoy team to understand our brand’s needs and goals, ensuring marketing campaigns align with overall strategies.
Qualifications:
- Proven experience with Google Ads, Facebook Ads, and Instagram Ads.
- Strong analytical skills and ability to interpret data to optimize campaigns.
- Knowledge of digital marketing best practices and industry trends.
- Familiarity with tools like Google Analytics, Meta Business Manager, and other campaign management platforms.
- Ability to work independently and manage time effectively.
Nice to Haves:
- Experience in healthcare or mental health marketing.
Why Luna Joy?
- At LunaJoy, we are dedicated to making a real difference in women’s mental health. Join a passionate team that values creativity, empathy, and growth, while contributing to meaningful work that impacts lives.
Compensation & Benefits:
- Compensation Range: $10 per hour, depending on experience, qualifications, and location.
- Benefits:
- Access to educational resources and professional development opportunities.
- Supportive community of like-minded professionals.
- Performance-based bonuses and additional perks.
Interview Process
HR Screen:
- The first phase involves an initial screening with HR. During this stage, we will discuss your experience, skills, and alignment with Luna Joy’s values and culture. This step ensures that you meet the basic qualifications and provides an opportunity for you to learn more about the company and the role.
Second Phase with Hiring Manager:
- Candidates who pass the HR screen will move on to an interview with the Hiring Manager. In this phase, we dive deeper into your technical abilities, role-specific competencies, and how you approach challenges. The Hiring Manager will assess your fit within the team and your ability to contribute to Luna Joy’s mission.
Offer Stage:
- After the second phase, successful candidates will move to the offer stage. We will present a formal offer that includes compensation, benefits, and any additional details about the role. This is also your opportunity to ask any final questions before making your decision.
Onboarding & Training:
- Once the offer is accepted, the onboarding process begins. You will be guided through setting up tools, learning about Luna Joy’s systems and workflows, and engaging in any role-specific training. This phase ensures a smooth transition into your new role, setting you up for success from day one.
Inclusion Statement
At Luna Joy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected. We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women’s mental health. We encourage individuals from all backgrounds, including those from historically underrepresented groups, to apply and join us in creating a positive impact in our communities. Everyone is welcome at Luna Joy, and we are dedicated to building a work environment where you can thrive and bring your whole self to work.
