About Somethings
Somethings is building the first social wellness platform for teens and young adults — a place where a teen can form a real relationship with a mentor who gets them, sticks with them, and helps them get better.
25 million teens in the U.S. are struggling with their mental health. Every one of the thousands of teens who download Somethings is struggling. Our job is to make sure they don’t just show up — they stay, connect with real humans who care deeply about them, and get the support they need to thrive.
We’re backed by General Catalyst and world-class healthcare + consumer investors, and we’re growing fast — in 2025 we grew 1100%, and we’re on track to 5x in 2026.
But growth isn’t the only opportunity in front of us.
There is a larger cultural question emerging right now:
What’s going to happen with our young people?
We believe we have a unique answer — that social wellness is what will enable teens to truly thrive.
And there is currently no defining cultural voice shaping this conversation in a way that is genuinely interesting, compelling, and worth listening to.
We intend to become that voice.
Role Overview
We’re looking for a strategic, culturally fluent Marketing Lead to help define and amplify Somethings as the most beloved and culturally relevant brand in youth mental health.
This is not a generic marketing role.
This is a brand-defining role.
You will help shape Somethings’ philosophy, narrative, and presence in the broader cultural conversation around youth mental health — and make it resonate.
You are both:
- A high-level strategic thinker who understands culture, media, and narrative
- A player–coach who is willing to write the article, pitch the PR outlet, run the podcast, shape the founder voice, and ship the content yourself
This role sits at the intersection of brand, culture, thought leadership, and commercial positioning.
What You’ll Do
1. Establish Somethings as the Defining Cultural Brand in Youth Mental Health
- Define and evolve our brand philosophy in a way that is clear, differentiated, and culturally resonant
- Insert Somethings thoughtfully into broader conversations about the future of young people
- Develop long-form and short-form thought leadership (articles, essays, social narratives, media placements)
- Build relationships with media, podcast hosts, and cultural outlets to amplify our voice
- Ensure our brand shows up as interesting — not corporate, not generic, not forgettable
2. Turn Somethings into a Collection of Influential Voices
We believe one of our unique leverage points is our people.
You will help shape and elevate internal leaders as trusted voices in their respective domains, such as:
- Founder narrative and philosophy
- AI and emerging technology
- Digital health design
- Clinical innovation
- Parent and family trust
This includes:
- Developing personal brand strategies for key team members
- Supporting authentic social presence and thought leadership
- Helping craft posts, essays, podcast appearances, and media engagement
- Building cohesion across voices so they ladder back to a clear Somethings narrative
3. Support Commercial & Strategic Growth Through Brand Power
While this is not a demand generation role, brand strength must translate into leverage.
You will:
- Elevate how Somethings shows up to health plans, states, and partners
- Shape conference strategy and major public-facing moments
- Refine positioning and narrative for high-stakes commercial conversations
- Ensure our LinkedIn and professional presence reflect our cultural ambition
We believe that commercial momentum and recruiting strength are downstream of cultural relevance and brand authority.
What This Role Is Not
To be clear, this role is not:
- A generic social media manager posting into the void
- A HubSpot or lifecycle marketing operator
- A full-cycle demand generation lead
- A teen user acquisition marketer
This role is about narrative, culture, and brand influence — and how those forces shape the company’s long-term trajectory.
Who You Are
You are a cultural strategist and brand builder.
- You have 6+ years of experience in brand, marketing, communications, or cultural strategy — ideally in high-growth or mission-driven environments
- You understand how to insert a brand into a cultural conversation without feeling forced or opportunistic
- You can think at a high level about positioning and philosophy — and then execute yourself
- You are comfortable writing, editing, pitching, and shaping public narratives
- You care deeply about voice, tone, and intellectual clarity
- You are allergic to generic marketing
- You are motivated by building something that matters
Bonus points if you have helped build a founder’s public voice or turned a startup into a culturally relevant brand.
How We Work
We’re building a culture that blends high performance, deep belonging, and radical clarity:
- We care about outcomes, not theatrics
- We move quickly and learn constantly
- We speak the truth early
- We protect focus
- We hold a high bar for craft and quality
- We’re small, intense, collaborative, and mission-driven
- We care deeply about each other — and the millions of teens we serve
If you want to help shape how an entire category is discussed and understood, this is the role.
Work Environment
This is a full-time hybrid position in our NYC office in Williamsburg in Brooklyn. We will consider fully remote for exceptional talent.
We operate with an output-driven culture and provide flexibility throughout the week as needed.
What We Offer
- 💰 Competitive salary, aligned with senior IC / Director-level impact — $140,000 - $180,000
- 📈 Meaningful equity, reflecting your foundational role in shaping the company’s voice and growth
- 🏥 Comprehensive health insurance
- 🎯 High ownership and autonomy
- 🎉 Unlimited days off
- 🔑 Final role level and compensation will be based on experience, scope, and demonstrated impact.
Equal Opportunity Employer
At Somethings, we're committed to building a workplace where diversity is not just welcomed, it's celebrated. We believe innovation thrives on teams where everyone can be their authentic selves, bringing unique perspectives and backgrounds to the table. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, or genetics.
