About Birches Health
Online gambling has rapidly reshaped behavior in the U.S. with over 175 million Americans now participating. Rates of gambling disorder are rising just as quickly. Yet access to specialized, evidence-based care remains limited.
Birches Health is building the category-defining provider for behavioral addiction treatment, starting with gambling. We deliver virtual, insurance-covered care from specialized clinicians, helping patients regain control while improving outcomes for payors and employers.
Our mission is clear: become the default place people turn when gambling becomes a problem.
We’re backed by leading healthcare and consumer investors including General Catalyst, Will Ventures, Haystack, and Operator Partners. We closed our Series A late 2025.
About the Role
First and foremost this is a growth role, we’re not just looking for someone to “post content”.
Reporting directly to the CMO, you will own and scale Birches Health’s organic social presence from the ground up, turning Organic Social into a meaningful client acquisition and brand channel.
We are looking for someone who has already grown an audience from zero to something real and is excited to do it again in a fast moving and rapidly growing startup.
What You’ll Own
- Build and scale our consumer facing social presenceOwn Instagram, YouTube, TikTok, and Facebook channels
- Grow from early traction to meaningful audience scale
- Create content that performs and resonates with people dealing with a real problemDevelop short-form video and static content that drive engagement
- Write hooks that stop the scroll in the first 1–3 seconds
- Balance authority (clinical credibility) with relatability
- Run a high-velocity experimentation engineShip content multiple times daily
- Test formats, hooks, creators, and narratives
- Use watch time, comments, saves, and shares as primary signals
- Turn social into a growth channelPartner with paid social team to identify winning creatives for amplification
- Support creator/UGC and influencer collaborations
- Build a stable of creators to help develop content at scale on a budget
- Shape the voice of the categoryHelp define how “a gambling problem” is talked about publicly
- Build a strong and consistent presence in the gambling recovery community
What “Great” Looks Like
- You’ve grown a social account (or multiple) to:
- 50K+ followers or
- Millions of views across videos or
- Demonstrable business impact (traffic, leads, revenue)
- You understand:
- What makes content go viral (and why most doesn’t)
- How to translate trends into brand-relevant content
- The difference between vanity engagement and real growth
- You move fast:
- You test ideas quickly and learn from the data
- You care about outcomes:
- You move fast, but know when to slow down and get it right. This is a sensitive category.
Who You Are
- Up to 5 years experience in:
- Social media growth, content creation, or creator-led marketing
- Proven track record of growing a social following for a brand or yourself
- Strong instincts for short-form video
- Comfortable being hands-on:
- Filming, editing, writing, posting, commenting, engaging
- Data-driven:
- You know how to read retention curves and engagement signals
- Familiar with AI tools for content creation (but not reliant on them)
- Excited by early-stage startup environments and comfortable with ambiguity
Bonus if:
- Strong curiosity about sports betting or gambling behaviors and what drives them
- Experience in healthcare, mental health, or sensitive categories
- Experience working with creators or building UGC pipelines
- Background in performance marketing or paid social
What you’ll get
- Real ownership & creative freedom: you’ll have space to figure out what works and actually build something from the ground up.
- Speed: if you have an idea, you can test it today.
- Direct access: you’ll work closely with the CMO and leadership team. No layers or waiting around for decisions.
- A chance to build something meaningful: this work matters, and the content you create can genuinely help people recognize a problem and do something about it.
- Early-stage upside: you’ll be joining while things are still being built, which means more influence and more opportunity as we grow.
- Benefits include: medical, dental, vision insurance, plus stock options.
- Salary range: $70-100k depending on experience
How to Apply
Email hello@bircheshealth.com with:
- Links to accounts you’ve grown (required)
- 3-5 examples of content you’ve created
- (Optional but recommended) 2-3 ideas for Birches content you’d test first
